We've grown up knowing that water is everything. If you want to lose weight, drink lots of water, if you have skin problems, always carry a water bottle with you, if you want to become bigger and more attractive, go to the gym- and spend more time at the fountain. Hell, I won't be surprised if I get a bottle of water as a birthday gift this year from my wife!
But hey, water is not overrated, it is life. But sometimes ordinary water can get so boring- which is why some flavored water might do.